
I finished delivering all my
Kickstarter rewards at the end of
the year. This is an overview of how that went, both financially and in
general.
my Kickstarter pie (not including taxes) |
While the Kickstarter was under way, several friends warned me that I might
end up spending a lot of the money for rewards, or even shipping, and come
out a loser. It's happened to some people, but I avoided it. Most of the
pie went to its intended purpose.
USB key arrives in Amsterdam |
I kept shipping cost low by shipping everything by US postal service,
including Air Mail for international shipping. This was particularly
important for the stickers (which cost $1.05 to ship internationally).
But I also shipped USB keys in regular mail envelopes, protected by bubble
wrap, which worked very well and avoided the bother of shipping packages.
The USPS will be annoyed at you for a rigid letter and add a non-machinable
surcharge, but it's still a nice savings.
expenses |
I spent more on rewards than on transaction fees, but the fees are still
pretty large. Being dinged a second time by Amazon is the worst part. I
have not been able to work out exactly what formula Kickstarter uses to
determine its fee per pledge. It does not seem to be a simple percentage of
the pledge. For example, they seem to have charged $0.25 per $10 pledge,
but $25 for a $500 pledge. I wanted to solve this, but I'd have to match up
all the pledges and fees manually to do it.
gross income by reward type |
This chart is slightly innacurrate, because it puts any money pledged,
beyond the amount needed to get a reward, into the "intangibles" category,
despite the reward being probably responsible for that money being pledged.
(The intangibles also includes people who did not ask for a reward, and
several categories of rewards not involving shipping matter around.)
But, the surprise for me is how large a peice the T-shirts are responsible
for. It was my least favorite reward, and a low volume one, but I made out
pretty well on it. However, I'd still try to avoid putting T-shirts on
Kickstarter again. It's hard to do a good design (I didn't, really);
they're expensive, and were by far the most annoying thing to ship. Also, I
was not happy with the countries Cafe Press sourced their shirts from; I've
been to Honduras and talked with people who have relatives in las machinas.
gross and net income by
reward type (excluding shipping) |
In contrast, the stickers had an amazing margin; they're so inexpensive
to print that I printed up two kinds and included multiple with every other
reward I mailed. I still have hundreds left over, too.. All the online
print shops I tried have very annoying interfaces to upload artwork though.
I had to do quite a bit of math to render TIFF files with appropriate DPI
and margins.

The USB keys were my favorite reward. I got them from
USB Memory Direct, who gave me quite a
nice deal. I was very happy that I was able to send them a SVG file
of my artwork, so I didn't need to worry about lacking resolution for the
laser engraving. And it came out looking great.
The best part was when their sales guy Mike actually did a minor alteration
of the artwork, to better fit on the key, when I, being overloaded with
Kickstarter stuff asked him too. A bit above and beyond.
There was an issue with their Chinese manufacturer's quality control of the
16 gb drives, but they were willing to send me replacement for all the ones
I found problems with.
All told I spent probably 3 full days stuffing and shipping envelopes,
and probably spent a week working on Kickstarter reward fullfillment.
As work-related overhead goes, that's not bad. Maybe someone considering a
Kickstarter will find this information useful somehow. Oh well, back to
work. :)