Review:
The Box, by Marc Levinson
| Publisher: |
Princeton University Press |
| Copyright: |
2006, 2008 |
| Printing: |
2008 |
| ISBN: |
0-691-13640-8 |
| Format: |
Trade paperback |
| Pages: |
278 |
The shipping container as we know it is only about 65 years old. Shipping
things in containers is obviously much older; we've been doing that for
longer than we've had ships. But the standardized metal box, set on a
rail car or loaded with hundreds of its indistinguishable siblings into an
enormous, specially-designed cargo ship, became economically significant
only recently. Today it is one of the oft-overlooked foundations of
global supply chains. The startlingly low cost of container shipping is
part of why so much of what US consumers buy comes from Asia, and why most
complex machinery is assembled in multiple countries from parts gathered
from a dizzying variety of sources.
Marc Levinson's
The Box is a history of container shipping, from
its (arguable) beginnings in the trailer bodies loaded on Pan-Atlantic
Steamship Corporation's
Ideal-X in 1956 to just-in-time
international supply chains in the 2000s. It's a popular history that
falls on the academic side, with a full index and 60 pages of citations
and other notes. (Per my normal convention, those pages aren't included
in the sidebar page count.)
The Box is organized mostly
chronologically, but Levinson takes extended detours into labor relations
and container standardization at the appropriate points in the timeline.
The book is very US-centric. Asian, European, and Australian shipping is
discussed mostly in relation to trade with the US, and Africa is barely
mentioned. I don't have the background to know whether this is
historically correct for container shipping or is an artifact of
Levinson's focus.
Many single-item popular histories focus on something that involves
obvious technological innovation (
paint
pigments) or deep cultural resonance (
salt)
or at least entertaining quirkiness (
punctuation marks,
resignation letters).
Shipping containers are important but simple and boring. The least
interesting chapter in
The Box covers container standardization, in
which a whole bunch of people had boring meetings, wrote some things done,
discovered many of the things they wrote down were dumb, wrote more things
down, met with different people to have more meetings, published a
standard that partly reflected the fixations of that one guy who is always
involved in standards discussions, and then saw that standard be promptly
ignored by the major market players.
You may be wondering if that describes the whole book. It doesn't, but
not because of the shipping containers.
The Box is interesting
because the process of economic change is interesting, and container
shipping is almost entirely about business processes rather than
technology.
Levinson starts the substance of the book with a description of shipping
before standardized containers. This was the most effective, and probably
the most informative, chapter. Beyond some vague ideas picked up via
cultural osmosis, I had no idea how cargo shipping worked. Levinson gives
the reader a memorable feel for the sheer amount of physical labor
involved in loading and unloading a ship with mixed cargo (what's called
"breakbulk" cargo to distinguish it from bulk cargo like coal or wheat
that fills an entire hold). It's not just the effort of hauling barrels,
bales, or boxes with cranes or raw muscle power, although that is
significant. It's also the need to touch every piece of cargo to move it,
inventory it, warehouse it, and then load it on a truck or train.
The idea of container shipping is widely attributed, including by
Levinson, to Malcom McLean, a trucking magnate who became obsessed with
the idea of what we now call intermodal transport: using the same
container for goods on ships, railroads, and trucks so that the contents
don't have to be unpacked and repacked at each transfer point. Levinson
uses his career as an anchor for the story, from his acquisition of
Pan-American Steamship Corporation to pursue his original idea (backed by
private equity and debt, in a very modern twist), through his years
running Sea-Land as the first successful major container shipper, and
culminating in his disastrous attempted return to shipping by acquiring
United States Lines.
I am dubious of Great Man narratives in history books, and I think
Levinson may be overselling McLean's role. Container shipping was an
obvious idea that the industry had been talking about for decades. Even
Levinson admits that, despite a few gestures at giving McLean central
credit. Everyone involved in shipping understood that cargo handling was
the most expensive and time-consuming part, and that if one could minimize
cargo handling at the docks by loading and unloading full containers that
didn't have to be opened, shipping costs would be much lower (and profits
higher). The idea wasn't the hard part. McLean was the first person to
pull it off at scale, thanks to some audacious economic risks and a
willingness to throw sharp elbows and play politics, but it seems likely
that someone else would have played that role if McLean hadn't existed.
Container shipping didn't happen earlier because achieving that cost
savings required a huge expenditure of capital and a major disruption of a
transportation industry that wasn't interested in being disrupted. The
ships had to be remodeled and eventually replaced; manufacturing had to
change; railroad and trucking in theory had to change (in practice,
intermodal transport; McLean's obsession, didn't happen at scale until
much later); pricing had to be entirely reworked; logistical tracking of
goods had to be done much differently; and significant amounts of
extremely expensive equipment to load and unload heavy containers had to
be designed, built, and installed. McLean's efforts proved the cost
savings was real and compelling, but it still took two decades before the
shipping industry reconstructed itself around containers.
That interim period is where this history becomes a labor story, and
that's where Levinson's biases become somewhat distracting.
In the United States, loading and unloading of cargo ships was done by
unionized longshoremen through a bizarre but complex and long-standing
system of contract hiring. The cost savings of container shipping comes
almost completely from the loss of work for longshoremen. It's a classic
replacement of labor with capital; the work done by gangs of twenty or
more longshoreman is instead done by a single crane operator at much
higher speed and efficiency. The longshoreman unions therefore opposed
containerization and launched numerous strikes and other labor actions to
delay use of containers, force continued hiring that containers made
unnecessary, or win buyouts and payoffs for current longshoremen.
Levinson is trying to write a neutral history and occasionally shows some
sympathy for longshoremen, but they still get the Luddite treatment in
this book: the doomed reactionaries holding back progress. Longshoremen
had a vigorous and powerful union that won better working conditions
structured in ways that look absurd to outsiders, such as requiring that
ships hire twice as many men as necessary so that half of them could get
paid while not working. The unions also had a reputation for corruption
that Levinson stresses constantly, and theft of breakbulk cargo during
loading and warehousing was common. One of the interesting selling points
for containers was that lossage from theft during shipping apparently
decreased dramatically.
It's obvious that the surface demand of the longshoremen unions, that
either containers not be used or that just as many manual laborers be
hired for container shipping as for earlier breakbulk shipping, was
impossible, and that the profession as it existed in the 1950s was doomed.
But beneath those facts, and the smoke screen of Levinson's obvious
distaste for their unions, is a real question about what society owes
workers whose jobs are eliminated by major shifts in business practices.
That question of fairness becomes more pointed when one realizes that this
shift was
massively subsidized by US federal and local governments.
McLean's Sea-Land benefited from direct government funding and subsidized
navy surplus ships, massive port construction in New Jersey with public
funds, and a sweetheart logistics contract from the US military to supply
troops fighting the Vietnam War that was so generous that the return
voyage was free and every container Sea-Land picked up from Japanese ports
was pure profit. The US shipping industry was heavily
government-supported, particularly in the early days when the labor
conflicts were starting.
Levinson notes all of this, but never draws the contrast between the
massive support for shipping corporations and the complete lack of formal
support for longshoremen. There are hard ethical questions about what
society owes displaced workers even in a pure capitalist industry
transformation, and this was very far from pure capitalism. The US
government bankrolled large parts of the growth of container shipping, but
the only way that longshoremen could get part of that money was through
strikes to force payouts from private shipping companies.
There are interesting questions of social and ethical history here that
would require careful disentangling of the tendency of any group to oppose
disruptive change and fairness questions of who gets government support
and who doesn't. They will have to wait for another book; Levinson never
mentions them.
There were some things about this book that annoyed me, but overall it's a
solid work of popular history and deserves its fame. Levinson's account
is easy to follow, specific without being tedious, and backed by
voluminous notes. It's not the most compelling story on its own merits;
you have to have some interest in logistics and economics to justify
reading the entire saga. But it's the sort of history that gives one a
sense of the fractal complexity of any area of human endeavor, and I
usually find those worth reading.
Recommended if you like this sort of thing.
Rating: 7 out of 10
Over roughly the last year and a half I have been participating as a reviewer in
ACM s 
This is a post I wrote in June 2022, but did not publish back then.
After first publishing it in December 2023, a perfectionist insecure
part of me unpublished it again. After receiving positive feedback, i
slightly amended and republish it now.
In this post, I talk about unpaid work in F/LOSS, taking on the example
of hackathons, and why, in my opinion, the expectation of volunteer work
is hurting diversity.
Disclaimer: I don t have all the answers, only some ideas and questions.
Earlier this year, after Github 
I was looking over the list of live music I'd seen this year and realised that
avante-garde composer William Basinski was actually last year and I had
forgotten to write about it!
In November 2022, Basinski headlined a night of performances which otherwise
featured folk from the venue's "Arists in Residence" programme, with some
affiliation to 
Now, I think it's safe to assume this program is dead and buried, and
anyways I'm running 
For multi-monitor setups, 
Delighted to announce a new package that arrived on 
The 
The twentieth release of 
Some years ago a customer needed a live ISO containing a customized
FAI environment (not for installing but for extended hardware stress
tests), but on an USB stick with the possibility to store the logs of
the tests on the USB stick. But an ISO file system (iso9660) remains
read-only, even when put onto an USB stick.
I had the idea to add another partition onto the USB stick after
the ISO was written to it (using cp or dd).
You can use fdisk with an ISO file, add a new partition, loop mount
the ISO and format this partition. That's all. This worked perfect for my customer.
I forgot this idea for a while but a few weeks ago I remembered it.
What could be possible when my FAI (Fully Automatic Installation)
image would also provide such a partition? Which things could be
provided on this partition?
Could I provide a FAI ISO and my users would be able to easily put
their own .deb package onto it without remastering the ISO or building
an ISO on their own?
Now here's the shell script, that extends an ISO or an USB stick with an
ext4 or exFAT partition and set the file system label to MY-DATA.
I recently started playing with Terraform/