MJ Ray: TPM/DRM: leaflet the Apple Store
I was one of the plain clothes who went into the Apple Store first of all. As suggested, I started on the upper floor, but I found the staff:customer ratio too unfavourable. It seems that the top floor has a lot of the expensive hard-to-secure products, so there's a lot of staff and some visible security. I had a chat with a few people, but I wandered back downstairs long before Simon's fairly visible leafletting tour was shown the door. While downstairs, I noticed the huge till queue, which was attractive for three reasons: it had no security (I guess shoplifters rarely queue for the till), most of them are standing around waiting for something to read and they are almost certainly Apple customers, so who better to inform? [...cut from feed version...] Then, I got a bit bored and started putting the leaflets into Apple's product leaflet dispensers (in front of Apple's - no leaflets were removed), which soon got me rumbled. I left and spent the next two hours helping the pavement teams, which other people have described well. I was mostly working out towards the street corners, or walking up and down with the flow of pedestrians. I tried a few of the different posters, to see how well they worked:
- The iTunes hand-tied poster worked well a bit further away from the store, catching crowds who were walking towards it. I suspect some people who took the leaflet after seeing this poster were loyal Apple-fans who thought it was an Apple promotional offer. It did get some very strange looks, especially from women - maybe they thought it was an ad for iPod-themed bondage;
- The simple DefectiveByDesign.org worked well when people had seen the HazMat crew, along with the question "Do you want to know what the yellow suits are about?" Unfortunately, some people thought we were protesting about the exploding laptops problem. Do MacBooks and PowerMacs explode too?
- "Eliminate DRM" got some takers for the "What's DRM?" question, but I didn't find it worked as well as the other two.